UX Research
Help you gain insight into your current customer experience and understand what users want from your new offerings.
Market Research & Strategy
Help you understand the trends and identify opportunities in your market and bespoke go-to-market strategies for your products.
Product Transformation
Helps you understand how to adapt your products to changing customers and markets and therefore increase the effectiveness of your business.
Proposition Development
Help you refine and finalise your design concept through a co-design process and boost the success of your design solution by validating it with your target customers.
Case Study 1: Market and Competitor Research
Smart Luxury Fitness Equipment
We provided in-depth research services to a medium-sized Chinese company operating in the luxury indoor fitness equipment business, helping them to develop a good understanding of the UK, EU and US markets and local competitors in the through industry. We defined customer segments, personas and user requirements for the client's product and conducted usability testing and competitor analysis to facilitate the design development of the client's product. We developed a business strategy to identify their positioning and opportunities in different markets and advised on branding the client's product to make it more culturally and socially relevant and acceptable to local customers to ensure the success of their product.
Case Study 2: Research Consultancy
Digital Sports and Healthcare Solutions
This is a start-up working on digital sports and healthcare solutions in the UK and we have been advising them on their research since a few years ago. It is a design-focused technology company as we develop a formative research process for our clients, harnessing the power of in-depth exploratory research to enhance the value of their business. Based on the business development of the clients we serve, we have researched gait patterns, lower limb motor behaviour, clinical and rehabilitation interventions and intelligent movement systems on the market.