BNA Innovate

UX Research

Qualitative User Experience

Uncover insights based on the users’ attitudes, behaviour, and experiences to reach high product engagement and business revenue.

Interview

Ethnography

Workshop

Diary Study

Usability Study

Qualitative User Experience

Evaluate your product or service by testing it with representative users to increases the product success and advocacy.

Benchmarking

Usability Test

A/B Test

Heuristic Evaluation

Biometric Testing

Qualitative User Experience

Biometric Testing

Use neuro-metrics and bio-metrics to capture subliminal and emotional responses of users.

Eye Tracking

Face Coding

Galvanic Skin Response (GSR)

Electroencephalogram (EEG)

Market Research & Go-to-market Strategy

Market Segmentation and Acquisition

Help identify your target market, position your business and segment your customers.

Survey

Interview

Field Study

Clustering Insights

TAM, SAM, SOM

Desirability Evaluation

Consumer Behaviour

Market Segmentation and Acquisition

Understand your target audiences in-depth to improve your business profitability and communication strategies.

Persona

Focus Group

Netnography

Observation

Intercept Studies

Neuromarketing Research

Market Environment and Trend

Market Segmentation and Acquisition

Market Environment and Trend

Discover key metrics (internal, external micro, and external macro environment) that affect your business to maintain successful customer relationship.

Competitor Analysis

Desk Research

PESTLE

5 Forces

Horizon Scanning

Product Transformation

Brand Research

Operation Acceleration

Brand Research

Reveal eye-opening insight into brand equity, proposition and assets to optimise your brand strategy and enhance your campaign effectiveness.

Brand Equity Measurement

Brand Health

Brand Refresh

Campaign, Awareness and Brand Tracking

Brand Image and Proposition Research

Service Design

Operation Acceleration

Brand Research

Create pragmatic and visionary services that improve and transform human experiences and outcomes in complex systems.

Service Blueprint

Empathy Map

Affinity Map

Design Thinking

Jobs to be Done

Retail audit

Operation Acceleration

Help you understand how you can increase the efficiencies and effectiveness of the business operation.

Business Model Canvas

Agile Transformation

Data Analytics

KPI/NPS Review

Task Analysis

Proposition Development

User Story

New Product Development (NPD)

Generate product marketing content with consistent messaging for each stage and by segment, based on the best data.

Customer Journey Map

User Case Development

Participatory Co-creation

User Flows

Backcasting

New Product Development (NPD)

Help refine your design concept and finalise your product launch based on design principles.

Design Guideline

Information Architecture

SEO Content Creation

Wireframing

Mock-ups

Inclusive Design Audit

New Product Development (NPD)

Inclusive Design Audit

Boost your product success and validate your design solution with the target audience.

Accessibility Study

Responsive Design Analysis

Performance Testing

Legibility Analysis

BNA Innovate

Help your product enter and succeed in emerging markets by research

UX Research

Qualitative User Experience

Qualitative User Experience

Qualitative User Experience

Usability Study

Qualitative User Experience

Qualitative User Experience

Biometric Testing

Qualitative User Experience

Biometric Testing

Market Research & Go-to-market Strategy

Market Segmentation and Acquisition

Market Segmentation and Acquisition

Market Segmentation and Acquisition

Consumer Behaviour

Market Segmentation and Acquisition

Market Segmentation and Acquisition

Market Environment and Trend

Market Segmentation and Acquisition

Market Environment and Trend

Product Transformation

Brand Research

Operation Acceleration

Brand Research

Service Design

Operation Acceleration

Brand Research

Operation Acceleration

Operation Acceleration

Operation Acceleration

Proposition Development

User Story

New Product Development (NPD)

New Product Development (NPD)

New Product Development (NPD)

New Product Development (NPD)

New Product Development (NPD)

Inclusive Design Audit

New Product Development (NPD)

Inclusive Design Audit

What our clients say...

BNA brought us a deep understanding of Chinese art-loving public behaviour through the lens of behaviour science and psychology. BNA was absolutely key to our success in managing diverse demands for our high-end art tour and creating intercultural curatorial class.

With BNA you get a senior team with strong research background across multiple disciplines, which is not what many other research consultancies can offer. Our team was excited to see the value that the research has added in our project planning, design and execution.

Bring new action to your business

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