We are a boutique research consultancy specialising in User Experience and Cross-market Research, a growth partner to business going international.
We offer design thinking-based and technology driven services in digital product innovation, customer experience management, go-to-market strategy and business transformation.
Found with the passion of empowering business with research, we have helped entrepreneurs and SMBs create their digital experience journey and achieve business goals on market entry.
We take the time to understand your business and competitive environment, while empathising with your users and pinpoint the opportunities.
We help your team to gather first-hand data, distill it, make it easily digestible, and provide actionable insights. Together we build roadmaps to your product success that are backed by data-driven user and market research.
Our multi-cultural research team is formed with experienced industry practitioners and PhDs in human factors, behavioural psychology and business marketing. We have the manpower and resources across different regions to execute research actions, especially in China and Europe.
Our expertise spans multiple industries and our approach to customise research plan, execution, report and collaboration for each unique business case.
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